Launching your own line of industrial disinfectant is a great way to stand out from your competitors as well as add another profitable revenue stream to your turnover. But after you’ve put in all the work bringing it to market, how do you stop someone simply stealing your idea, making a copy and profiting from it?
The answer is to create disinfectant chemicals in partnership with an experienced manufacturer like Assured Solutions and follow a few basic principles.
Develop A Truly Unique Formula
Originality is the first step to safeguarding any disinfectant chemicals you develop – different fragrances, novel ingredients, concentrations, or mechanisms of action can all make it harder for competitors to copy your product.
When you work with a chemical manufacturer, they will already have tried and tested formulas, having carried out the necessary R&D to create top-quality products. They also have the expertise and the capability to develop a truly unique formula for you that matches your exact specifications. The more specific and higher performing the formula, the harder it is for it to be copied.
Protect It Through Intellectual Property
Where possible, patent your formulation. A patent offers legal protection, giving you the exclusive right to manufacture and sell your specific industrial disinfectant. If someone takes and uses your formula without permission, you can legally request that they cease and desist and seek damages.
Winning your case (or even just threatening legal action) can be enough to put an end to their activities or make competitors think twice about copying your formula.
Keep It Private
Aside from patents, there are other ways to keep your formula safe – certain aspects of it may be classed as trade secrets. Think KFC Original’s Recipe or Coca-Cola’s formula. This might include specific ratios, certain production methods, or quality assurance techniques. Whatever it is, ensure your staff, partners and suppliers all sign comprehensive non-disclosure agreements and limit access to sensitive information to those who truly need to see it.
Differentiate Your Brand
Beyond the chemistry of your industrial disinfectant products, it’s often the brand your customers remember most. And whilst your product may not actually be chemically all that different from another supplier, how you market it can set it apart from others available on the market. The packaging can speak volumes, and a simple tweak in colours or wording can take it from bargain to luxury. At Assured Solutions, our designers can create labels using your branding and message so your products are uniquely yours.
It's not just the packaging either. To stop competitors copying you, the marketing message must be on point too. Focus on building a brand that clearly communicates and promotes your brand values. A well-respected brand gives your customers confidence and means they’re less likely to be swayed by cheap imitations.
Use Proprietary Systems Or Ingredients
When researching to identify a gap in the market or have a USP, consider including proprietary ingredients or developing a specific delivery system that your competitors don’t have. If your competitors can’t just buy these things off the shelf, then it makes it much harder for them to copy.
At Assured Solutions, we work with you to create formulas and products that match your requirements precisely. We create high-performing products which optimise efficacy while reducing costs and waste. With more than 200 new formulations each year, we are well-placed to create a disinfectant formula for you that no one else will have.
If you are ready to start working with an experienced chemical manufacturer, please click here to request a quote or contact us at 01530 443564 or sales@assuredsolutionsltd.co.uk
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